SEO Case Study: Craft Superstore

Craft Superstore came to SEO Junkies with a request...

“SEO Junkies, we’d like to improve traffic to the site and increase revenues"

SEO Junkies used SEO and CRO to do exactly what Craft Superstore were looking for.


13.73% Increase in organic traffic

40.03% Increase in revenues

About the SEO Campaign

SEO Junkies identified that Craft Superstore’s keyword rankings were good but they were not the right search queries for people who had the intention of making a purchase, resulting in low conversion rate for their website.

So SEO Junkies worked with their parent company, Advansys, and put together an action plan. A new website was built with a strong focus on conversion rate optimisation (CRO). Our team at SEO Junkies highlighted relevant keywords that not only drive relevant traffic but also encourage sales and got to work on optimising. By having strategic objectives, a clear focus and first class quality designs, online retailers like Craft Superstore can generate good leads, increase customer satisfaction and online sales.