Website promotion is almost always best carried out through search. Searching on the internet is hugely popular and something absolutely no business should miss out on. Search is the second most popular task performed by web users daily, second only to email, making a huge space to promote your business on, no website can afford to miss out on the millions of people hitting search engines every minute.
Search engines have one of the highest intent to buy that can be achieved through marketing. Given that marketing in general is quite unreliable and consumes a huge budget, any marketer will be always looking to find ways to increase ROI and search is the perfect solution for this. Users are always searching for services or products they’re after, therefore if you’re website is optimised correctly you will receive hits from users ready to buy as soon as they land on your website, which is why it really helped to have specific landing pages indexed for products on ecommerce websites. Get your keywords right and you can be sure that marketing through search engines by SEO and PPC will give you high return on investment.
Don’t waste time waiting for people to pick up your advert in the newspaper or listen to your jingle on the radio, and then wait again while they finally remember the URL to your website the next time they’re at a computer. Search marketing is instant, billions of people all around the world are searching constantly, the activity for online marketing is huge. If you are promoting your website on search engines then people can click through immediately and use their history to come back to your website if they can’t remember the link for next time.
Search is beneficial whichever way you look at it and is key in promoting your website effectively across all of the different parts of the internet. To start your search marketing campaign, contact SEO Junkies to find out the best structure for your project and how we can help deliver the search results you’ve always wanted.