No matter the size or nature of your business, localising your SEO can be hugely rewarding! Local SEO doesn’t just increase your brand awareness within your local community; it also helps to establish yourself online. Whether you offer a particular service or a range of products, with an SEO strategy that specifically targets your local area, your website will rank highly for search terms you want to target, enabling potential customers to find you easily and increasing your visibility online.
While local SEO is beneficial to businesses of all sizes, it can be particularly valuable for smaller or start-up businesses that maybe aren’t quite as deep-rooted or well known as larger organisations. This is because it gives them the opportunity to reach out to potential customers in the local area who might prefer to shop with a company that’s located just a short drive away.
Professional SEO companies such as ours use geographical targeting as an integral part of any marketing campaign. This ensures that internet users within a targeted area can find your website effortlessly, increasing visibility, traffic, and ultimately, sales conversions.
The most effective way to encourage search engines to rank your site highly for a local key term is to include your location, or locations that you are targeting, within your content.
As an example, you would change the keyword ‘Pizza Delivery’, to ‘Pizza Delivery in Reading’, ‘Pizza Delivery in Wigan’, or ‘Pizza Delivery in Cardiff’, depending on which of the three locations you are marketing towards.
Localising your keywords as a component of your campaign can really have a positive result on your conversion rates by encouraging the most relevant traffic to visit your site.
Factors may include:
Building Business Citations
Setting up a Google Places account
Optimising titles tags and header tags
If you are selling products across the country, then localising your SEO might be more damaging to your company than it is useful. For example, if you provide downloads or smaller physical items, then the locations of your customers will not really matter
In fact, many companies that deliver small products, or have the infrastructure to deliver much larger products, will not necessarily benefit from a localisation of their SEO. Intense localisation might actually damage their online presence. This is because they might only receive conversion from their local area, instead of across the country.
Local optimisation is one of many marketing techniques which your business may need to take advantage of if you are looking to make the most out of your online presence. Alternatively, there may be more effective ways to market your eCommerce presence.
Our SEO experts have experience in researching specialised industries to create relevant and informative content which appeals to your business’ target market. We can research how effective geo-targeted SEO could be for your company, and whether localised optimisation is the best route for you.
All of our strategies work to improve your site’s ranking on search engine results pages, driving more traffic to your online presence and giving you the best opportunity to increase your conversion rates. For more information about the amazing advantages that Local SEO services can provide your business with, please contact us directly.
If you want to discover other ways in which an innovative online marketing solution could help your business, then please browse the rest of the site for more detailed information on specific strategies and techniques.