Thanks to modern technology, it is now easier to access the internet on a variety of devices than ever before. With that in mind, it has never been more essential to ensure your website is optimised for mobile devices such as phones, tablets and e-readers.
When it comes to mobile internet usage, visitors to your website require quick load-times and easy-to-absorb information, allowing them to make clear and speedy decisions. Extensive research has shown that now, more than ever, we our using our mobile devices significantly more than our traditional desktop computers and laptops, browsing and shopping on the move rather than sat at home, so demand has never been higher for mobile optimised sites.
To Engage With Your Customers On The Right Platforms
No matter what industry you are involved in, ensuring that you are correctly optimised for mobile devices is essential in our digitally driven environment. More than 80% of users regularly use their mobile phones to access the internet (and this statistic is rising year on year), meaning that a huge majority of your audience is demanding this avenue of engagement.
Google, and other search engines such as Bing, have also confirmed that mobile compatibility is an official ranking factor. You’ll find there are no advantages to offering an online presence which has not been sufficiently optimised to meet customer expectations.
To Protect Your Online Presence From The Future
Here at SEO Junkies, we offer a dedicated service which can ensure that your entire website is perfectly optimised for search engines and users alike. Thanks to our experienced services, you can be certain that your content will exceed search engine compatibility requirements, and deliver an enjoyable engagement, which can increase conversions through the mobile platform and enable your business to make the most of this huge audience.
Potential customers accessing your site via a mobile device are likely to be on the move. With a timescale and attention span that is ever-decreasing, you need to offer clear and concise information which is easily accessible. Smartphone technology has completely revolutionised the mobile experience, so much so that users expectations have increased, so it’s down to you to meet them!
To Target Potential Customers In The Local Area As your users are likely to be on the move, ensuring that you localise your optimisation efforts can be hugely important. Unlike desktop or laptop internet access, mobile device internet use can also be essential in an emergency. Optimising your site for smart-phones can effectively localise your search efforts, which can often result in some very quick conversions.
Thanks to local SEO, if you are a locksmith in, say, Berkshire, your website will be easily findable by people who immediately need a locksmith in that area – these benefits expand through a variety of industries, from garages to restaurants.
If you’re looking to truly make a success of your online presence then you need to ensure that you are correctly optimised for mobile devices. Whatever industry you are involved in and whether you offer products or services, neglecting to effectively engage with the mobile market could deny you access to as much as 80% of your potential audience.
Here at SEO Junkies, we are proud to offer a diverse team of industry-specialists to ensure that your business or organisation can make the most out of mobile SEO to engage with a much larger audience and provide a memorable experience, for all the right reasons.
For more information, please don’t hesitate to get in touch with our team today on 0845 373 0595.