Search Engine Marketing Services

If you’re looking for a dedicated team of SEM experts, then you needn’t look any further than our professional team. We are extremely proud to offer a comprehensive range of unbeatable online advertising strategies to ensure that your business can enjoy peak performance from its online presence.

Our digital marketing campaigns include:

How long do our campaigns take?

Search Engine Optimisation

Over the first 6 months of your digital marketing campaign, you will begin to see significant changes in the amount of organic visitors that arrive at your site. It is also likely that the responsiveness of your potential customers will improve as well, as they engage with informative and interesting content as it is uploaded in the form of blogs and other, more visual, content.

It is important to understand that search marketing campaigns which work to improve your site’s overall search engine friendliness are long-term marketing strategies, which can offer a whole host of advantages to other forms of advertising. The downside of this, however, is that it can also take a certain amount of time for optimisation of this kind to really gain momentum.

Organic traffic can be extremely beneficial for your business, for a whole host of reasons, including:

  • Your clicks remain completely free
  • Each visitor builds site-wide trust and authority
  • Increases to your brand awareness
  • Can work to solidify your brand identity
  • Offers long-lasting benefits to your business’ entire online presence.

What’s the difference between local and non-local optimisation?

Localised optimisation services are ideal for smaller brands and businesses, as well as some larger companies, who are looking to cater specifically to customers within a local area. This means that a generic keyword focus would result in irrelevant leads from all over the country.

However, setting up a localised online marketing strategy can help you to ensure that your business is only targeting a relevant audience.

Why is search optimisation important for mobile devices?

Mobile SEO is, actually, still a relatively new thing, even though it already seems like it has been around forever. One thing is certain; it will have an important role to play in the future of optimisation strategies and individual retail websites alike. Due to the easy availability of mobile devices which can access the internet, responsively designed platforms have actually become the industry norm.

This was made even more obvious as, on the 21st of April, 2015, Google released the Mobilegeddon update, which has effectively separated Desktop searching from Mobile. Now, more than ever, businesses need to ensure that their websites are optimised for both forms of search device, and open to both avenues of customer engagement.

Pay Per Click

What is PPC and how long does it take?

PPC is a form of advertising that allows you to bid for the top spot on Google and other search engines, specifically reserved for advertisements. All for the price of a click, this method can instantly offer your online presence huge potential to be discovered by relevant traffic.

The cost of these clicks are based on a range of contributing factors, and this price can effectively be lowered, simply by following other techniques with a professional agency will advise you on.

These can include:

  • Ensuring that your page has the correct keyword focus.
  • Working to increase your site’s quality score.
  • Adding negative key-phrases to your campaign.

PPC is a marketing strategy which can provide instant and relevant traffic to your site. Once the traffic has arrived, however, it is down to your website, and your talented sales team, to do the rest of the work.

Content Marketing

Why is content so important to your website?

Bill Gates once said that “Content is king” and this has remained true, so true in fact that it is often the mantra of search optimisers and digital marketers. Content is the language used by search platforms like Google, Yahoo and Bing and it needs to be cleverly used to endear your site to them.

Without high-quality content, you will be unable to express to your viewers exactly what services or products your business offers. In the same manner, it is also essential to appeal search algorithms. It is important to appeal to both of these audiences; as if one cannot understand your site then it is extremely unlikely that the other will be able to.

Make your content clear to understand and remember to write it to effectively represent your brand identity and appeal to your target audience.

Conversion Rate Optimisation

What is Conversion Rate Optimisation?

CRO is the strategy by which we work to increase the amount of leads that your website generates overall. Within this strategy, we work to make your site appeal to your audiences, along with appearing more trustworthy and simple to navigate and engage with.

When it comes to optimising your site for conversions, you need to ensure that your entire site presents clear calls to action for your site’s visitors. These can include a variety of forms, from:

  • Call Back Forms
  • Banners and images
  • Offers and discounts
  • Seasonal website themes
  • Clever placement of content CTAs

Neglecting to use any of these techniques on your website will lead to a poor user experience for any visitors to your site. Your website will only have around 5 seconds to make a lasting impression on your visitors and it is important that you make the right impression. There are proven advantages to utilising the latest conversion optimisation techniques, including an average increase of revenue by as much as 33%!

Digital Marketing And Online Advertising Training

What Digital Marketing Services Can We Provide?

As well as offering a great range of practical services, we are also able to offer expert training programmes and consultancy solutions to help you achieve the results that you need from your online retail presence.

Our courses are specifically tailored to those people who are looking to keep their marketing internal, particularly small business owners, or enterprise-sized companies that are looking to grow their own, in-house, SEM team.

Our complete training courses take place over the course of a single day, 10am-4pm, Monday-Friday. Each course is specifically designed to completely cover the basics of one aspect of an overall internet marketing stratagem.

We Offer Training On:

  • Search Marketing Optimisation
  • Pay-Per-Click Advertising
  • Conversion-Rate-Optimisation
  • Google Analytics
  • Social Media Management

We are also able to offer limited consultancy and advisory services, to ensure that you are moving your online advertising efforts in the right direction. We can effectively diagnose where you are going wrong, and offer professional advice which you can easily act upon.

If you have any questions, about any of the digital marketing services that our team, here at the UK’s leading search agency, are able to offer, please do not hesitate to contact us.