What is Twitter?

Twitter is currently the hottest social networking website around at the moment due to some high profile users raving about the site. But what is it all about?

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as ‘tweets’. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).

How do I use Twitter?

With only 140 characters available, users must think carefully about what they want to tweet about. Users are able to update their status to tell people what they are doing, seeing, listening to, enjoying or not enjoying. You can post links to other sites and articles to make them aware of a new story or site that interests them.

Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications such as the iPhone.

Why use Twitter?

The social networking site has become very popular with celebrities as they use it to promote their latest productions and performances as well as give the general public an idea of what they get up to in their day-to-day lives. Because of this Stephen Fry has become a firm favourite with the Twitter community with his witty updates and interesting observations.

Social networking is huge chunk of social media optimisation which also helps with SEO and increasing brand awareness. Twitter is in some ways the opposite to social bookmarking websites like Digg which are more business related as users are submitting articles they have found rather than submitting their own thoughts or comments.


TwitThis is a mini button that you can add to an HTML module on your network that allows visitors to your site to quickly share your page with their followers. It automatically reduces the size of the URL so it easily fits within the 140 character limit. It also allows you to put a comment about the link to say whether you enjoyed the page or article that the link refers to. This can really help with the exposure of your site, latest products and services and alerts others about your current marketing activity.