Providing powerful digital analytics for anyone with a web presence, Google Analytics enables you to track traffic, measure conversions and manage your online metrics. Our Google Analytics training course will provide you will the tools and knowledge to maximise the opportunities Google Analytics presents by utilising its full potential.

Why Do I Need Google Analytics Training?

Enabling you to measure the performance of your online marketing campaign, Google Analytics will provide you with accurate statistics on visitor numbers, detailed reports on where traffic is coming from and, allow you to customise data to formulate strategies.

When it comes to Google Analytics there is a lot to learn, that is why we approach our Google Analytics training in a consultative manner, ensuring that each delegate is given the attention that they need in order to get the most out of our Analytics course. Our Analytics training course will provide you with the skills you need to be able to:

• Find ‘quick wins’
• Use Google Analytics to understand visitor behaviour
• Use key Google Analytics reports to your advantage
• Discover why visitors are not converting by assessing pages that ‘stink’ and pages that ‘stick’
• Make the most of your business and sell more online

Google Analytics Training Course Outline:

• Morning Session: Basics of Google Analytics including customising filters, goals and funnels.
• Afternoon Session: Further customisation of GA including events, virtual page views and offline events. Advanced Analytics, campaign tracking and understanding site visitors.

Note: For reasons of commercial confidentiality we do not publish the full course content.

• The goals of online marketing
• Introduction to Google Analytics
• Setting up a Google Analytics account
• The Principles of measurement
• Ecommerce & Conversion Tracking
• Behaviours and Bounce Rates
• Setting up goals, filters and funnels
• Specialist Tools to maximise revenue
• Making the most of reports
• Effective Analytics strategies for online businesses

By limiting the number of delegates to a maximum of 5 on each of our Analytics training courses we ensure an intimate and informal session. SEO Junkies have a proven track record in website optimisation and as such, we don’t teach text book strategies. All of our trainers do it in the real world and not just in the classroom!

Where Can I Sign Up?

For available training dates check out our training calendar at the top right of this page. Here you will find dates for all our courses including Google Analytics Training.

All delegates will receive our specialist Google Analytics training manual, complete with a file containing useful Analytics documentation and resources. A certificate of completion will also be awarded.

Lunch and refreshments will be provided for all delegates.

Duration: 1 day

Times: 10am until 5pm

Location: Advansys Ltd, Building 4 Millars Brook, Molly Millars Lane, Wokingham (near Reading), Berkshire, RG41 2AD.